Fake Ads

Fake Ads is a commentary on my earlier career as a commercial/editorial photographer. In this on-going project, the work references aspects of the advertising world and the use of talent to project a certain type of individual representing by a particular client’s vision of their product or service. Having participated in these projects as a photographer, I now not recreate the original ad acting as a pseudo art director but I also cast myself as the principle talent within the advertisement and shoot the final image.